MOTHER OF ALL STANDARDS
Live / Allowed — Published for opposition (as of 20 Oct 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 04 Jun 2026 filing date already counts against anyone who files later.
Record
- Serial number
- 99865124
- Mark type
- Slogan / phrase
- Filed
- 04 Jun 2026
- Published for opposition
- 20 Oct 2026
- Attorney of record
- Irene Y. Lee
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Non-medicated skin care preparations; Cosmetics; Make-up; Hair care preparations; All-purpose cleaners; Baby bubble bath; Baby hair conditioner; Baby hand soap; Baby lotion; Baby oil; Baby shampoo; Body lotion; Body oil; Body wash; Cleaning agents for cleaning surfaces; Detergent soap; Face and body lotions; Facial lotion; Hair sprays; Laundry detergent; Laundry soap; Non-medicated liquid soap; Non-medicated diaper rash cream; Non-medicated soaps; Non-medicated soaps for babies; Non-medicated hand soaps; Non-medicated beauty soap; Detergents for household use; Non-medicated soaps for body care, hands, face and body; Stain removers; Cleaning preparations for household purposes; Non-medicated body care preparations, namely, nipple cream; Face creams for cosmetic use; Skin and body topical lotions, creams and oils for cosmetic use; Cosmetic creams for skin care; Sunscreen preparations; Baby wipes impregnated with cleaning preparations
Owner
- The Honest Company, Inc., Playa Vista, CA, US
- The Honest Company, Inc., Playa Vista, CA, US
Prosecution history
- 20 Oct 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 20 Oct 2026 — PUBLISHED FOR OPPOSITION
- 14 Oct 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 23 Sept 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 22 Sept 2026 — ASSIGNED TO EXAMINER
- 04 Jun 2026 — APPLICATION FILING RECEIPT MAILED
- 04 Jun 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 04 Jun 2026 — NEW APPLICATION ENTERED