MAPPING THE MIDDLE

What this means for you

Approved and waiting on proof of use. It will register unless the applicant drops it, and its 18 May 2026 filing date already counts against anyone who files later.

Record

Serial number

99829239

Mark type

Word mark

Filed

18 May 2026

Published for opposition

01 Sept 2026

Attorney of record

John P. Olson

Goods and services

• Class 035 — Advertising and business services: Business consulting services in the field of organizational change management, leadership development, and employee transition support; providing business management information in connection with consulting and advisory services in the field of strategic planning, namely, providing strategic advisory services to help organizations and individuals navigate corporate transformations, cultural shifts, and periods of organizational uncertainty; business management consulting with emphasis on the human experience of change, employee engagement during transitions, and leadership effectiveness during periods of organizational flux; providing business management information in connection with consulting and advisory services in the field of strategic planning, namely, providing business insights and strategic guidance on change adoption, transition psychology, and workforce resilience during organizational transformation
• Class 041 — Education and entertainment services: Educational and entertainment services, providing motivational and keynote speaking services in the fields of organizational change, business transformation, career transitions, leadership development, and professional growth; conducting live and virtual workshops, seminars, training sessions, and educational presentations in the fields of navigating organizational transitions, managing career changes, leadership effectiveness during uncertainty, and personal and professional development; providing online non-downloadable educational videos of speaking engagements, workshops, and seminars focused on helping individuals manage the psychological and practical challenges of professional transitions, organizational change, and leadership in periods of uncertainty

Owner

• Be You LLC, Eagan, MN, US
• Be You LLC, Eagan, MN, US

Prosecution history

• 01 Sept 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 01 Sept 2026 — PUBLISHED FOR OPPOSITION
• 26 Aug 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 05 Aug 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 04 Aug 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 04 Aug 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 04 Aug 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 28 Jul 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 28 Jul 2026 — NON-FINAL ACTION E-MAILED
• 28 Jul 2026 — NON-FINAL ACTION WRITTEN
• 28 Jul 2026 — ASSIGNED TO EXAMINER
• 18 May 2026 — APPLICATION FILING RECEIPT MAILED
• 18 May 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 18 May 2026 — NEW APPLICATION ENTERED