THE ACTIVATION EFFECT
Live / Registered — Registered (as of 22 Sept 2026)
What this means for you
Registered since 22 Sept 2026. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 22 Sept 2032: the §8 declaration of use).
Record
- Serial number
- 99729388
- Registration number
- 8450458
- Mark type
- Word mark
- Filed
- 27 Mar 2026
- Published for opposition
- 04 Aug 2026
- Registered
- 22 Sept 2026
- Next maintenance filing
- §8 declaration of use, due by 22 Sept 2032 (grace period to 22 Mar 2033)
- Attorney of record
- Kelley Anne Way
Goods and services
- Class 035 — Advertising and business services: Business consultation in the field of business leadership development; Promoting awareness of the benefits of making health, wellness and nutritional changes in daily living to enable businesses to increase productivity and lower health care costs; Business consulting services in the field of productivity, leadership development, and performance; Business assistance, advisory and consulting services in the field of productivity, leadership development, and performance; Business consultation in the field of productivity, leadership development, and performance
- Class 041 — Education and entertainment services: Business education and training services, namely, developing customized leadership and executive development programs, providing executive coaching services, and providing business education programs to employees and executives; Providing group coaching and in-person learning forums in the field of leadership development; Conducting of in-person educational forums in the field of productivity, leadership development, and performance for adults and youth; Educational services, namely, providing classes, seminars, workshops, presentations and retreats in the field of productivity, leadership development, and performance for adults and youth; Educational services, namely, conducting programs in the field of productivity, leadership development, and performance for adults and youth; Organizing and conducting educational study groups in the field of productivity, leadership development, and performance for adults and youth; Providing educational mentoring services and programs in the field of productivity, leadership development, and performance for adults and youth; Educational services, namely, providing online instruction in the field of productivity, leadership development, and performance for adults and youth; Educational services, namely, conducting informal on-line programs in the fields of productivity, leadership development, and performance for adults and youth; Educational services, namely, conducting on line and telephonic instruction and courses in the field productivity, leadership development, and performance for adults and youth; Business training in the field of productivity, leadership development, and performance for adults and youth; Workshops and seminars in the field of productivity, leadership development, and performance for adults and youth; Conducting workshops and seminars in productivity, leadership development, and performance for adults and youth; Arranging and conducting of professional workshops in the field of productivity, leadership development, and performance for adults and youth; Education services, namely, providing mentoring, tutoring, classes, seminars and workshops in the field of productivity, leadership development, and performance for adults and youth; Conducting of workshops in the field of productivity, leadership development, and performance for adults and youth; Professional coaching services in the field of productivity, leadership development, and performance for adults and youth; Personal coaching services in the field of productivity, leadership development, and performance for adults and youth; Consulting services in the field of productivity, leadership development, and performance for adults and youth training; Education services, namely, mentoring in the field of productivity, leadership development, and performance for adults and youth; Education services, namely, one-on-one mentoring in the fields of productivity, leadership development, and performance for adults and youth; Education services, namely, providing classes and instruction in the field of productivity, leadership development, and performance for adults and youth; Education services, namely, providing non-downloadable webinars in the field of productivity, leadership development, and performance for adults and youth; Educational services, namely, providing continuing professional education courses in the field of productivity, leadership development, and performance for adults and youth
Owner
- Senya Borrelli, Oakley, CA, US
- Senya Borrelli, Oakley, CA, US
- Senya Borrelli, Oakley, CA, US
Prosecution history
- 22 Sept 2026 — REGISTERED-PRINCIPAL REGISTER
- 04 Aug 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 04 Aug 2026 — PUBLISHED FOR OPPOSITION
- 29 Jul 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 08 Jul 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 26 Jun 2026 — ASSIGNED TO EXAMINER
- 27 Mar 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 27 Mar 2026 — APPLICATION FILING RECEIPT MAILED
- 27 Mar 2026 — NEW APPLICATION ENTERED