HERO ELEMENTS

What this means for you

Approved and waiting on proof of use. It will register unless the applicant drops it, and its 03 Feb 2026 filing date already counts against anyone who files later.

Record

Serial number

99631998

Mark type

Word mark

Filed

03 Feb 2026

Published for opposition

29 Sept 2026

Attorney of record

Justin Brown

Goods and services

• Class 005 — Pharmaceuticals: Dietary and nutritional supplements; Vitamins; Food supplements; Gummy vitamins; Nutritional supplements in the form of gummies; Dietary and nutritional supplements for treating fatigue, sleep, focus, and performance; Dietary and nutritional supplements for boosting recovery
• Class 009 — Scientific and electric apparatus: Downloadable mobile applications for personalized wellness and supplement recommendations; Electronic publications, namely, comic books, graphic novels, educational manuals, character card guides, and health guides featuring entertainment and educational content in the field of wellness, health and nutrition recorded on computer media; Downloadable electronic publications in the nature of comic books, graphic novels, educational manuals, character card guides, and health guides in the field of entertainment and education relating to wellness, health and nutrition; Downloadable software in the nature of a mobile application for tracking health routines, mood, sleep, and energy levels; Downloadable graphic novels
• Class 016 — Paper goods and printed matter: Printed comic books; Printed graphic novels; Printed booklets in the field of wellness, health and nutrition; Printed journals in the field of wellness; Printed instructional materials in the field of health and nutrition; Collectable printed trading cards; Printed posters; Stickers
• Class 025 — Clothing: Clothing, namely, shirts, pants, skirts, hoodies, coats, trousers, Tshirts, sweatshirts, sweatpants, jackets, hats, caps being headwear, beanies, shorts, long-sleeved shirts, tank tops, socks, scarves, dresses, bodysuits, and bandanas
• Class 028 — Toys and sporting goods: Collectable toy figures; Fantasy character toys; Plastic character toys; Rubber character toys; Action figure toys; Play sets for action figures; Plush dolls; Plush toys; Playsets for dolls
• Class 035 — Advertising and business services: On-line retail store services featuring dietary supplements, apparel, general consumer merchandise, collectibles, and digital audio and video recordings; Online advertising and marketing services in the field of Human wellness, nutrition, and Lifestyle; Event management services being organising and conducting of exhibitions for commercial or advertising purposes
• Class 041 — Education and entertainment services: Entertainment services in the nature of production of digital content in the nature of videos, comics, podcasts, and television series; Arranging, organizing, conducting, and hosting social entertainment events; Organizing and conducting educational study groups in the field of wellness, and personal development; Entertainment services, namely, storytelling; Providing classes, seminars, workshops, presentations and retreats in the field of health
• Class 042 — Scientific and technological services: Software as a service (SAAS) services featuring software for generating personalized wellness plans and providing supplement recommendations, namely, for tracking health data, analyzing user wellness metrics, and delivering customized health guidance in the field of personal wellness and nutrition; Providing on-line non-downloadable software for tracking health goals, supplement regimens, and lifestyle routines
• Class 044 — Medical, beauty and agricultural services: Wellness and health-related consulting services; Providing wellness services, namely, personal assessments, personalized routines, maintenance schedules, and counseling

Owner

• SMART ELEMENTS LLC, Casper, WY, US
• SMART ELEMENTS LLC, Casper, WY, US

Prosecution history

• 29 Sept 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 29 Sept 2026 — PUBLISHED FOR OPPOSITION
• 23 Sept 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 29 Aug 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 10 Aug 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 10 Aug 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 10 Aug 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 01 Jun 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 01 Jun 2026 — NON-FINAL ACTION E-MAILED
• 01 Jun 2026 — NON-FINAL ACTION WRITTEN
• 01 Jun 2026 — ASSIGNED TO EXAMINER
• 29 May 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 03 Feb 2026 — APPLICATION FILING RECEIPT MAILED
• 03 Feb 2026 — NEW APPLICATION ENTERED