THIS IS THE BEGINNING
Live / Allowed — Notice of allowance issued (as of 21 Jul 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 26 Jan 2026 filing date already counts against anyone who files later.
Record
- Serial number
- 99614752
- Mark type
- Slogan / phrase
- Filed
- 26 Jan 2026
- Published for opposition
- 26 May 2026
- Attorney of record
- Tamar Niv Bessinger
Goods and services
- Class 032 — Light beverages: Non-alcoholic, non-carbonated beverages for hydration and athletic performance for young athletes; non-alcoholic, non-carbonated sports drinks for young athletes; sports drinks containing electrolytes
Owner
- Rookie Performance LLC, New York, NY, US
- Rookie Performance LLC, New York, NY, US
Prosecution history
- 21 Jul 2026 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 30 Jun 2026 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 30 Jun 2026 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 30 Jun 2026 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 30 Jun 2026 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 30 Jun 2026 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 26 May 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 26 May 2026 — PUBLISHED FOR OPPOSITION
- 20 May 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 27 Apr 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 23 Apr 2026 — ASSIGNED TO EXAMINER
- 26 Jan 2026 — APPLICATION FILING RECEIPT MAILED
- 26 Jan 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 26 Jan 2026 — NEW APPLICATION ENTERED