GOOD ERA
Live / Applied — Opposition pending (as of 08 Jun 2026)
What this means for you
Not registered yet, but its 10 Nov 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers. An opposition to it is pending before the Trademark Trial and Appeal Board, so it will register only if the opposition fails or is withdrawn.
Record
- Serial number
- 99488256
- Mark type
- Word mark
- Filed
- 10 Nov 2025
- Published for opposition
- 07 Apr 2026
- Attorney of record
- CHARLES IANTORNO
Goods and services
- Class 035 — Advertising and business services: On-line retail store services featuring beauty, skincare, and personal care products, including cosmetics, body products, bath and body accessories, non-medicated skin care preparations, aromatherapy products, dietary and nutritional supplements, vitamins, footwear, headwear; Retail store services featuring beauty, skincare, and personal care products, including cosmetics, body products, bath and body accessories, non-medicated skin care preparations, aromatherapy products, dietary and nutritional supplements, vitamins, footwear, headwear
Owner
- Good Era, LLC, Kansas City, MO, US
- Good Era, LLC, Kansas City, MO, US
Prior registrations
Board proceedings on this mark
- Opposition No. 91307930 — New Era Cap, LLC v. Good Era, LLC, filed 08 Jun 2026 (Pending)
- Extension of Time to Oppose No. 99488256 — New Era Cap, LLC v. Good Era, LLC, filed 04 May 2026 (Terminated)
Prosecution history
- 08 Jun 2026 — EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
- 08 Jun 2026 — OPPOSITION INSTITUTED NO. 999999
- 04 May 2026 — EXTENSION OF TIME TO OPPOSE RECEIVED
- 07 Apr 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 07 Apr 2026 — PUBLISHED FOR OPPOSITION
- 01 Apr 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 11 Mar 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 10 Mar 2026 — ASSIGNED TO EXAMINER
- 10 Nov 2025 — APPLICATION FILING RECEIPT MAILED
- 10 Nov 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 10 Nov 2025 — NEW APPLICATION ENTERED