BE EARTH PASS

What this means for you

Approved and waiting on proof of use. It will register unless the applicant drops it, and its 27 Jun 2025 filing date already counts against anyone who files later.

Record

Serial number

99257586

Mark type

Word mark

Filed

27 Jun 2025

Published for opposition

20 Jan 2026

Attorney of record

Laurie Marshall

Goods and services

• Class 035 — Advertising and business services: Promoting public awareness of environmental issues and initiatives; Promoting public awareness of environmental stewardship through media and storytelling; Promoting public awareness of ecological citizenship and public awareness campaigns related to planetary restoration; Marketing services in the nature of organizing campaigns focused on public awareness of environmental and regenerative issues focused on planetary restoration, reconciliation, and reciprocity; Marketing services in the nature of organizing stewardship-based activation events on environmental issues and issuing digital identity credentials tied to environmental impact

Owner

• Brand Earth Benefit Corporation, New York, NY, US
• Brand Earth Benefit Corporation, New York, NY, US

Prior registrations

• Registration 7489272

Prosecution history

• 29 Aug 2026 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
• 28 Aug 2026 — SOU EXTENSION 1 GRANTED
• 28 Aug 2026 — SOU EXTENSION 1 FILED
• 28 Aug 2026 — SOU TEAS EXTENSION RECEIVED
• 17 Mar 2026 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
• 20 Jan 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 20 Jan 2026 — PUBLISHED FOR OPPOSITION
• 14 Jan 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 22 Dec 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 02 Dec 2025 — EXAMINER'S AMENDMENT ENTERED
• 02 Dec 2025 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
• 02 Dec 2025 — EXAMINERS AMENDMENT E-MAILED
• 02 Dec 2025 — EXAMINERS AMENDMENT -WRITTEN
• 25 Nov 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 25 Nov 2025 — NON-FINAL ACTION E-MAILED