PURE AWARENESS

Live / Registered — Registered (as of 27 Jan 2026)

What this means for you

Registered since 27 Jan 2026. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 27 Jan 2032: the §8 declaration of use).

Record

Serial number
98888694
Registration number
8113766
Mark type
Word mark
Filed
06 Dec 2024
Published for opposition
09 Dec 2025
Registered
27 Jan 2026
Next maintenance filing
§8 declaration of use, due by 27 Jan 2032 (grace period to 27 Jul 2032)
Attorney of record
JEFFREY M. FURR

Goods and services

  • Class 003 — Cosmetics and cleaning preparations: Hair removal and shaving preparations; Essential oils and aromatic extracts of flowers being perfumes; Non-medicated toiletry preparations; Cleaning preparations and air fragrancing preparations, other than for personal use; Abrasive cleaning preparations; Tailors' wax and cobblers' wax; Non-medicated grooming preparations in the nature of shampoos for animals; Skin cleanser preparations for body and beauty care cosmetics preparations; Perfumery and fragrances; toothpaste; Non-medicated bath preparations; Deodorants and antiperspirants; Hair care preparations and non-medicated hair treatment preparations for cosmetic purposes; Non-medicated skin care preparations, eye non-medicated eye-washes, and nail care preparations; Make-up; Bath soaps in liquid, solid or gel form; preparations for cleaning vehicle surfaces; Leather and shoe cleaning and polishing preparations; fragrances for household purposes; Laundry preparations, namely, laundry detergents

Owner

Board proceedings on this mark

Prosecution history

  • 27 Jan 2026 — NOTICE OF REGISTRATION CONFIRMATION EMAILED
  • 27 Jan 2026 — REGISTERED-PRINCIPAL REGISTER
  • 09 Dec 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
  • 09 Dec 2025 — PUBLISHED FOR OPPOSITION
  • 03 Dec 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
  • 06 Nov 2025 — EXPARTE APPEAL TERMINATED
  • 06 Nov 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
  • 14 Oct 2025 — JURISDICTION RESTORED TO EXAMINING ATTORNEY
  • 31 Jul 2025 — NOTIFICATION OF ACTION DENYING REQ FOR RECON E-MAILED
  • 31 Jul 2025 — ACTION DENYING REQ FOR RECON E-MAILED
  • 31 Jul 2025 — ACTION CONTINUING FINAL - COMPLETED
  • 22 Jul 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
  • 22 Jul 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
  • 21 Jul 2025 — ASSIGNED TO LIE
  • 14 Jul 2025 — TEAS REQUEST FOR RECONSIDERATION RECEIVED

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