RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS
Live / Allowed — First extension granted (statement of use) (as of 01 May 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 26 Jul 2024 filing date already counts against anyone who files later.
Record
- Serial number
- 98669042
- Mark type
- Slogan / phrase
- Filed
- 26 Jul 2024
- Published for opposition
- 09 Sept 2025
- Attorney of record
- Steven E. Lauridsen
Goods and services
- Class 014 — Jewelry: Jewelry consisting in whole or significant part of diamonds; diamond jewelry
Owner
- BRILLIANT EARTH, LLC, San Francisco, CA, US
- BRILLIANT EARTH, LLC, San Francisco, CA, US
Prosecution history
- 02 May 2026 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 01 May 2026 — SOU EXTENSION 1 GRANTED
- 01 May 2026 — SOU EXTENSION 1 FILED
- 01 May 2026 — SOU TEAS EXTENSION RECEIVED
- 04 Nov 2025 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 09 Sept 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 09 Sept 2025 — PUBLISHED FOR OPPOSITION
- 03 Sept 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 05 Aug 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 11 Jul 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 11 Jul 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 11 Jul 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 13 May 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 13 May 2025 — NON-FINAL ACTION E-MAILED
- 13 May 2025 — NON-FINAL ACTION WRITTEN