I CAN'T BELIEVE IT'S NOT CREAM CHEESE
Live / Allowed — Third extension granted (statement of use) (as of 23 Sept 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 24 Apr 2024 filing date already counts against anyone who files later.
Record
- Serial number
- 98516877
- Mark type
- Slogan / phrase
- Filed
- 24 Apr 2024
- Published for opposition
- 25 Feb 2025
- Attorney of record
- William C. Wright
Goods and services
- Class 029 — Meats and processed foods: Cheese, cream cheese and plant-based spreads, namely, vegetable-based spreads, fruit-based spreads, peanut spread; cheese spreads; cheese-based snack foods; vegan cheese; non-dairy cheese; plant-based cheese; cheese snacks, namely, cheese-based snack foods; vegan cream cheese; cheese substitutes made of vegetable oils; non-lactose cheese made of vegetable oil
Owner
- FLORA FOOD GLOBAL PRINCIPAL B.V., AMSTERDAM, NL
- FLORA FOOD GLOBAL PRINCIPAL B.V., AMSTERDAM, NL
- Upfield Europe B.V., Amsterdam, NL
Prosecution history
- 23 Sept 2026 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 23 Sept 2026 — SOU EXTENSION 3 GRANTED
- 23 Sept 2026 — SOU EXTENSION 3 FILED
- 23 Sept 2026 — SOU TEAS EXTENSION RECEIVED
- 03 Mar 2026 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 02 Mar 2026 — SOU EXTENSION 2 GRANTED
- 02 Mar 2026 — SOU EXTENSION 2 FILED
- 02 Mar 2026 — SOU TEAS EXTENSION RECEIVED
- 23 Oct 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 22 Oct 2025 — SOU EXTENSION 1 GRANTED
- 22 Oct 2025 — SOU EXTENSION 1 FILED
- 22 Oct 2025 — SOU TEAS EXTENSION RECEIVED
- 22 Apr 2025 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 25 Feb 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 25 Feb 2025 — PUBLISHED FOR OPPOSITION