DEFINITY. SHIFT
Live / Registered — Registered (as of 06 Oct 2026)
What this means for you
Registered since 06 Oct 2026. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 06 Oct 2032: the §8 declaration of use).
Record
- Serial number
- 97696276
- Registration number
- 8481487
- Mark type
- Design + words
- Filed
- 29 Nov 2022
- Published for opposition
- 18 Aug 2026
- Registered
- 06 Oct 2026
- Next maintenance filing
- §8 declaration of use, due by 06 Oct 2032 (grace period to 06 Apr 2033)
- Attorney of record
- Patrick J. Jennings
Goods and services
- Class 036 — Insurance and financial services: Insurance services, namely, underwriting motor vehicle insurance; insurance services, namely, underwriting usage based motor vehicle insurance
Owner
- Definity Insurance Company, Waterloo, Ontario, CA
- Definity Insurance Company, Waterloo, Ontario, CA
- Definity Insurance Company, Waterloo, Ontario, CA
Prosecution history
- 06 Oct 2026 — NOTICE OF REGISTRATION CONFIRMATION EMAILED
- 06 Oct 2026 — REGISTERED-PRINCIPAL REGISTER
- 18 Aug 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 18 Aug 2026 — PUBLISHED FOR OPPOSITION
- 12 Aug 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 22 Jul 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 16 Jul 2026 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
- 16 Jul 2026 — EXAMINER'S AMENDMENT ENTERED
- 16 Jul 2026 — EXAMINERS AMENDMENT E-MAILED
- 16 Jul 2026 — EXAMINERS AMENDMENT -WRITTEN
- 21 May 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 21 May 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 20 May 2026 — TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
- 03 May 2026 — SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
- 04 Feb 2026 — ASSIGNED TO EXAMINER