HBRC
Live / Registered — Registered (as of 24 Feb 2026)
What this means for you
Registered since 24 Feb 2026. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 24 Feb 2032: the §8 declaration of use).
Record
- Serial number
- 97652971
- Registration number
- 8152322
- Mark type
- Word mark
- Filed
- 28 Oct 2022
- Published for opposition
- 15 Aug 2023
- Registered
- 24 Feb 2026
- Next maintenance filing
- §8 declaration of use, due by 24 Feb 2032 (grace period to 24 Aug 2032)
Goods and services
- Class 035 — Advertising and business services: Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes
Owner
- California Lifestyle Brands, Inc., Santa Monica, CA, US
- California Lifestyle Brands, Inc., Santa Monica, CA, US
- California Lifestyle Brands, Inc., Santa Monica, CA, US
Prior registrations
Prosecution history
- 24 Feb 2026 — NOTICE OF REGISTRATION CONFIRMATION EMAILED
- 24 Feb 2026 — REGISTERED-PRINCIPAL REGISTER
- 03 Feb 2026 — NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
- 03 Feb 2026 — ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
- 02 Feb 2026 — STATEMENT OF USE PROCESSING COMPLETE
- 29 Jul 2025 — USE AMENDMENT FILED
- 02 Feb 2026 — CASE ASSIGNED TO INTENT TO USE PARALEGAL
- 15 Sept 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 29 Jul 2025 — TEAS STATEMENT OF USE RECEIVED
- 31 May 2025 — SOU EXTENSION 4 GRANTED
- 31 May 2025 — SOU EXTENSION 4 FILED
- 31 May 2025 — SOU TEAS EXTENSION RECEIVED
- 03 Mar 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 04 Dec 2024 — SOU EXTENSION 3 GRANTED
- 04 Dec 2024 — SOU EXTENSION 3 FILED