ULTA
Live / Allowed — Fifth extension granted (statement of use) (as of 24 Aug 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 21 Oct 2022 filing date already counts against anyone who files later.
Record
- Serial number
- 97642371
- Mark type
- Word mark
- Filed
- 21 Oct 2022
- Published for opposition
- 05 Sept 2023
- Attorney of record
- Melissa A. Vallone
Goods and services
- Class 021 — Housewares and glass: cosmetic brushes and makeup brushes incorporating near field communication technology; cosmetic brushes and makeup brushes to be sold by and/or for virtual avatars in the digital world
- Class 035 — Advertising and business services: Retail store services and online store services in relation to virtual goods, downloadable and nondownloadable, namely, cosmetics, makeup preparations, hair care preparations, hair accessories, skin care preparations, perfumes and personal fragrances, cosmetic brushes and makeup brushes; retail store services and online store services featuring digital art, badges, coupons, accessories for avatars, clothing for avatars, shoes for avatars, and cosmetics for avatars
- Class 041 — Education and entertainment services: Providing temporary use of an online non-downloadable virtual reality game services; entertainment services, namely, providing online, non-downloadable computer software featuring cosmetics, makeup preparations, hair care preparations, hair accessories, skin care preparations, perfumes and personal fragrances, cosmetic brushes and makeup brushes for use in virtual worlds; online non-downloadable software featuring digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments; entertainment services in the nature of organizing, arranging, and hosting virtual performances and social entertainment events; entertainment services in augmented reality platforms; provision of temporary use of non-downloadable software to enable members of an online community to spend and trade non-fungible tokens via augmented reality platforms; entertainment services, namely, provision of online non-downloadable software enabling the creation of characters in a virtual world; entertainment services in the nature of organized, arranging, and hosting virtual performances and social entertainment events
- Class 042 — Scientific and technological services: Creating and hosting an online community website for users to access, create, publish, and experience digital assets, nonfungible tokens, and the virtual world; design and development of virtual reality software, namely, objects of virtual reality environments; creating and hosting websites featuring non-downloadable software for the design, development, management, use, manufacture, sell, purchase, collection, advertising, storage and creation of virtual goods, namely, cosmetics, makeup preparations, hair care preparations, hair accessories, skin care preparations, perfumes and personal fragrances, cosmetic brushes and makeup brushes; providing non downloadable software, in the nature of services, for the design, development, management, use, manufacture, sell, purchase, collection, advertising, storage and creation of virtual goods; providing software as a service featuring software for rendering a service of makeup application and beauty salons in the digital or virtual worlds
Owner
- Ulta Beauty, Inc., Bolingbrook, IL, US
- Ulta Beauty, Inc., Bolingbrook, IL, US
Prior registrations
Board proceedings on this mark
The owner also pleads this mark in 4 other Board proceedings.
Prosecution history
- 25 Aug 2026 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 24 Aug 2026 — SOU EXTENSION 5 GRANTED
- 29 Apr 2026 — SOU EXTENSION 5 FILED
- 24 Aug 2026 — SOU EXTENSION 4 GRANTED
- 29 Oct 2025 — SOU EXTENSION 4 FILED
- 18 Aug 2026 — NOTICE OF REVIVAL - E-MAILED
- 18 Aug 2026 — PETITION GRANTED - EXTENSION REQUEST FILED
- 18 Aug 2026 — PETITION TO DIRECTOR GRANTED
- 14 Aug 2026 — TEAS RESPONSE TO PETITION INQUIRY LETTER
- 12 Aug 2026 — PETITION INQUIRY LETTER ISSUED
- 06 Aug 2026 — PETITION INQUIRY LETTER ISSUED
- 04 Aug 2026 — ASSIGNED TO PETITION STAFF
- 18 Feb 2026 — TEAS PETITION TO DIRECTOR RECEIVED
- 30 Jan 2026 — REQUEST FOR REINSTATEMENT DENIED
- 23 Jan 2026 — ASSIGNED TO PETITION STAFF