HER NEW STANDARD
Live / Registered — Registered — Sections 8 & 15 accepted and acknowledged (as of 19 Sept 2026)
What this means for you
Registered since 07 Jan 2020. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 07 Jan 2030: the §8 & §9 renewal).
Record
- Serial number
- 88487803
- Registration number
- 5955142
- Mark type
- Word mark
- Filed
- 25 Jun 2019
- Published for opposition
- 22 Oct 2019
- Registered
- 07 Jan 2020
- Next maintenance filing
- §8 & §9 renewal, due by 07 Jan 2030 (grace period to 07 Jul 2030)
- Attorney of record
- Nancy Kennedy
Goods and services
- Class 035 — Advertising and business services: Business consulting services in the field of gender equity; Business consulting services in the field of diversity and inclusion; Business consulting services in the field of leadership development; Business consulting services in the field of advancement of women
- Class 041 — Education and entertainment services: Business training in the field of advancement of women in business; Business training in the field of gender equity; Business training in the field of diversity and inclusion; Business training in the field of leadership development; Education services, namely, providing live and on-line workshops, classes, seminars in the field of women's leadership development; Education services, namely, providing live and on-line workshops, classes, seminars in the field of gender equity; Education services, namely, providing live and on-line workshops, classes, seminars in the field of diversity and inclusion; Education services, namely, providing non-downloadable webinars in the field of women's leadership development; Education services, namely, providing non-downloadable webinars in the field of gender equity; Education services, namely, providing non-downloadable webinars in the field of diversity and inclusion; Educational services, namely, conducting workshops, classes, seminars in the field of advancement of women in business; Educational services, namely, conducting workshops, classes, seminars in the field of women's leadership development; Educational services, namely, conducting workshops, classes, seminars in the field of gender equity; Educational services, namely, conducting workshops, classes, seminars in the field of diversity and inclusion; Professional coaching services in the field of advancement of women in business; Professional coaching services in the field of diversity and inclusion; Professional coaching services in the field of leadership development; Professional coaching services in the field of gender equity; Providing group coaching in the field of gender equity; Providing group coaching in the field of diversity and inclusion; Providing group coaching in the field of leadership development; Providing group coaching in the field of advancement of women in business; Providing a website featuring non-downloadable videos in the field of diversity and inclusion; Providing a website featuring non-downloadable videos in the field of gender equity; Providing a website featuring non-downloadable videos in the field of women's leadership development
Owner
- THE NEW STANDARD, LLC, NEW YORK, NY, US
- HER NEW STANDARD, LLC, FAIRFIELD, CT, US
- HER NEW STANDARD, LLC, FAIRFIELD, CT, US
- HER NEW STANDARD, LLC, FAIRFIELD, CT, US
Prosecution history
- 19 Sept 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
- 19 Sept 2026 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
- 19 Sept 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 16 Sept 2026 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 01 Jul 2026 — TEAS SECTION 8 & 15 RECEIVED
- 09 May 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 09 May 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 09 May 2025 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 09 May 2025 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 09 May 2025 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 07 Jan 2025 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 29 May 2021 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 29 May 2021 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 29 May 2021 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 29 May 2021 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED