TRULY
Live / Registered — Registered (as of 21 Jan 2020)
What this means for you
Registered since 21 Jan 2020. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (the §8 declaration of use was filed 10 Jul 2026 and is awaiting the USPTO's acceptance).
Record
- Serial number
- 88469286
- Registration number
- 5965533
- Mark type
- Word mark
- Filed
- 12 Jun 2019
- Published for opposition
- 05 Nov 2019
- Registered
- 21 Jan 2020
- Next maintenance filing
- §8 declaration of use, filed 10 Jul 2026 — awaiting the USPTO's acceptance
- Attorney of record
- Michael J. Andri
Goods and services
- Class 003 — Cosmetics and cleaning preparations: [ Shampoo-conditioners; ] After-sun lotions; Anti-wrinkle cream; [ Baby lotion; Baby oil; Baby shampoo; ] Bath cream; Bath lotion; Bath oil; Body cream; Body lotion; Body oil; Body mask cream; Contour cream; Cuticle cream; Eye cream; Facial cream; Facial lotion; Fair complexion cream; Hair lotion; [ Hair shampoo; ] Hair removing cream; [ Hair rinses; ] Hand cream; Lip cream; Nail cream; Night cream; [ Pet shampoo; ] Shaving cream; Shaving lotion; Skin cream; Skin lotion; Skin cleansing cream; Sun tan lotion; Sunscreen cream
Owner
- TRULY BEAUTY INC., Lewes, DE, US
- Appelman, Maxx Harley, Lewes, DE, US
- Appelman, Maxx Harley, Miami Beach, FL, US
- Appelman, Maxx Harley, Miami Beach, FL, US
Prior registrations
Prosecution history
- 03 Aug 2026 — OFFICE ACTION ISSUED POU1
- 30 Jul 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 10 Jul 2026 — TEAS SECTION 8 RECEIVED
- 01 Apr 2026 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 21 Jan 2025 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 29 Mar 2022 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 29 Mar 2022 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 29 Mar 2022 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 21 Jan 2020 — REGISTERED-PRINCIPAL REGISTER
- 05 Nov 2019 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 05 Nov 2019 — PUBLISHED FOR OPPOSITION
- 16 Oct 2019 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 24 Sept 2019 — WITHDRAWN FROM PUB - OG REVIEW QUERY
- 12 Sept 2019 — ASSIGNED TO LIE
- 11 Sept 2019 — APPROVED FOR PUB - PRINCIPAL REGISTER