THE TRADE DESK

What this means for you

Registered since 04 Dec 2018. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 04 Dec 2028: the §8 & §9 renewal).

Record

Serial number

88015208

Registration number

5622883

Mark type

Word mark

Filed

26 Jun 2018

Published for opposition

18 Sept 2018

Registered

04 Dec 2018

Next maintenance filing

§8 & §9 renewal, due by 04 Dec 2028 (grace period to 04 Jun 2029)

Attorney of record

Mark A. Jansen

Goods and services

• Class 035 — Advertising and business services: Advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results
• Class 042 — Scientific and technological services: Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior

Owner

• THE TRADE DESK, INC., VENTURA, CA, US
• The Trade Desk, Inc., Ventura, CA, US
• The Trade Desk, Inc., Ventura, CA, US
• The Trade Desk, Inc., Ventura, CA, US

Prior registrations

• Registration 4624432

Board proceedings on this mark

The owner also pleads this mark in 1 other Board proceeding.

Prosecution history

• 03 Mar 2025 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
• 03 Mar 2025 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
• 25 Feb 2025 — TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
• 20 Feb 2025 — POST REGISTRATION ACTION MAILED - SEC. 8 & 15
• 20 Feb 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
• 22 Jan 2025 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
• 27 Nov 2024 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
• 15 Oct 2024 — TEAS SECTION 8 & 15 RECEIVED
• 04 Dec 2023 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
• 20 Apr 2022 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
• 20 Apr 2022 — TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
• 20 Apr 2022 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
• 20 Apr 2022 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
• 21 Dec 2018 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
• 21 Dec 2018 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED