PURE WHITE
Live / Registered — Registered — cancellation proceeding terminated, see TTAB records (as of 20 Oct 2026)
What this means for you
Registered since 24 Apr 2018. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 24 Apr 2028: the §8 & §9 renewal).
Record
- Serial number
- 87568564
- Registration number
- 5455436
- Mark type
- Word mark
- Filed
- 14 Aug 2017
- Registered
- 24 Apr 2018
- Next maintenance filing
- §8 & §9 renewal, due by 24 Apr 2028 (grace period to 24 Oct 2028)
- Attorney of record
- SHEETAL S PATEL
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Teeth whitening kit; Teeth whitening strips impregnated with teeth whitening preparations; Tooth whiteners for cosmetic purposes comprised of neutral sodium fluoride sustained release gel; Tooth whitening gels; Tooth whitening pastes
Owner
- Pure White, Ontario, CA, US
- Pure White, Ontario, CA, US
Board proceedings on this mark
- Cancellation No. 92091040 — HBL Beauty & Co LLC DBA Purely White Deluxe v. Pure White, filed 02 Mar 2026 (Terminated)
Prosecution history
- 20 Oct 2026 — TTAB RELEASE CASE TO TRADEMARKS
- 20 Oct 2026 — CANCELLATION TERMINATED NO. 999999
- 20 Oct 2026 — CANCELLATION DENIED NO. 999999
- 03 Mar 2026 — CANCELLATION INSTITUTED NO. 999999
- 23 Aug 2024 — NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
- 23 Aug 2024 — REGISTERED - SEC. 8 (6-YR) ACCEPTED
- 23 Aug 2024 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 06 Feb 2024 — TEAS SECTION 8 RECEIVED
- 24 Apr 2023 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 24 Apr 2018 — REGISTERED-SUPPLEMENTAL REGISTER
- 22 Mar 2018 — LAW OFFICE PUBLICATION REVIEW COMPLETED
- 16 Mar 2018 — NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED
- 15 Mar 2018 — APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER
- 15 Mar 2018 — EXAMINER'S AMENDMENT ENTERED
- 15 Mar 2018 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED