BORN THIS WAY
Live / Registered — Registered and renewed (as of 13 Nov 2025)
What this means for you
Registered since 28 Jul 2015. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 28 Jul 2035: the §8 & §9 renewal).
Record
- Serial number
- 86019352
- Registration number
- 4782507
- Mark type
- Word mark
- Filed
- 25 Jul 2013
- Published for opposition
- 01 Oct 2013
- Registered
- 28 Jul 2015
- Current term from
- 28 Jul 2025
- Next maintenance filing
- §8 & §9 renewal, due by 28 Jul 2035 (grace period to 28 Jan 2036)
- Attorney of record
- Amanda J. McLaughlin
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Cosmetics and cosmetic preparations
Owner
- Too Faced Cosmetics, LLC, Irvine, CA, US
- Too Faced Cosmetics, LLC, Irvine, CA, US
- Too Faced Cosmetics, LLC, Irvine, CA, US
Prosecution history
- 13 Nov 2025 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 13 Nov 2025 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
- 13 Nov 2025 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 13 Nov 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 28 Jul 2025 — TEAS SECTION 8 & 9 RECEIVED
- 28 Jul 2024 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 14 Jul 2021 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 14 Jul 2021 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 14 Jul 2021 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 02 Jul 2021 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
- 02 Jul 2021 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
- 02 Jul 2021 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 22 Feb 2021 — TEAS SECTION 8 & 15 RECEIVED
- 28 Jul 2020 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 28 May 2020 — NOTICE OF SUIT