BORN THIS WAY
Live / Registered — Registered and renewed (as of 02 May 2026)
What this means for you
Registered since 01 Mar 2016. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 01 Mar 2036: the §8 & §9 renewal).
Record
- Serial number
- 85613686
- Registration number
- 4908984
- Mark type
- Word mark
- Filed
- 01 May 2012
- Published for opposition
- 30 Oct 2012
- Registered
- 01 Mar 2016
- Current term from
- 01 Mar 2026
- Next maintenance filing
- §8 & §9 renewal, due by 01 Mar 2036 (grace period to 01 Sept 2036)
- Attorney of record
- Brad D. Rose
Goods and services
- Class 035 — Advertising and business services: Charitable services, namely, organizing and conducting programs to help children and youth cultivate civic responsibility and engagement in their communities through the undertaking of projects to benefit the community to encourage leadership, character, compassion and good citizenship; charitable services, namely, promoting public awareness of, and understanding of, the negative effects of bullying, cyber-bullying and related negative behavior through a public service advertising, educational and advocacy campaign designed to promote good behavior and prevention of bullying, cyber-bullying and related negative and socially unacceptable behavior; charitable services, namely, organizing youth groups to undertake projects to benefit the needy and the community to encourage leadership, character, compassion, and good citizenship; assisting others in the establishment of charitable organizations; organizing and conducting charity auctions for charitable fund raising purposes; promotional services, namely, promoting the charities of others; promoting the interests of charities and organizations concerned with bringing communities together to promote education and inspire change; promoting public awareness of the need for community awareness, social change and education in the field of the prevention of bullying, cyber-bullying and related negative and socially unacceptable behavior
Owner
- Born This Way Foundation, New York, NY, US
- Born This Way Foundation, New York, NY, US
- Born This Way Foundation, New York, NY, US
Prosecution history
- 15 Jun 2026 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 15 Jun 2026 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 15 Jun 2026 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 15 Jun 2026 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 15 Jun 2026 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 02 May 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 02 May 2026 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
- 02 May 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 02 May 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 27 Feb 2026 — TEAS SECTION 8 & 9 RECEIVED
- 02 Mar 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 04 Jan 2024 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 04 Jan 2024 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 04 Jan 2024 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 10 Mar 2023 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED