LA ORIGINAL DESDE 1952
Live / Registered — Registered and renewed (as of 29 Jul 2022)
What this means for you
Registered since 14 Feb 2012. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 14 Feb 2032: the §8 & §9 renewal).
Record
- Serial number
- 85306986
- Registration number
- 4100396
- Mark type
- Slogan / phrase
- Filed
- 28 Apr 2011
- Registered
- 14 Feb 2012
- Current term from
- 14 Feb 2022
- Next maintenance filing
- §8 & §9 renewal, due by 14 Feb 2032 (grace period to 14 Aug 2032)
- Attorney of record
- Sebastian Lovera
Goods and services
- Class 032 — Light beverages: Soft drinks
Owner
- BELIV LLC, SAN JUAN, PR, US
- Baloru S.A., Guayaquil, EC
- Baloru S.A., Guayaquil, EC
Prosecution history
- 08 Jul 2026 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 13 May 2026 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 13 May 2026 — TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
- 13 May 2026 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 13 May 2026 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 13 May 2026 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 13 May 2026 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 29 Jul 2022 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 29 Jul 2022 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
- 29 Jul 2022 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 29 Jul 2022 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 14 Feb 2022 — TEAS SECTION 8 & 9 RECEIVED
- 10 Feb 2022 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 10 Feb 2022 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 10 Feb 2022 — TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED