DALTON

What this means for you

Not registered yet, but its 24 Apr 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

79452873

Mark type

Word mark

Filed

24 Apr 2026

Attorney of record

Andrew M. Smith

Goods and services

• Class 009 — Scientific and electric apparatus: downloadable software for the automation of A/B testing; downloadable website optimisation software; downloadable software for the analysis of customer behaviour on websites; downloadable computer software using artificial intelligence (AI) for reviewing, creating, analyzing, testing, and reporting of data in the field of optimization of websites, mobile applications and online advertising, including conversion rate optimization and search engine optimization; downloadable computer software platforms for reviewing, creating, analyzing, testing, and reporting of data in the field of optimization of websites, mobile applications and online advertising, including conversion rate optimization and search engine optimization; downloadable integrated suite of conversion rate optimization software; downloadable optimisation software for identifying website conversion rate optimization opportunities; downloadable optimisation software for testing and optimizing product prices and offers on websites; downloadable computer software for use in creating and designing websites; all of the forgoing in the field of optimization of websites, mobile applications and online advertising, and specifically excluding recorded and downloadable computer software in the field of weather, weather data, and weather conditions modeling
• Class 042 — Scientific and technological services: Software as a service (SAAS) services featuring software for reviewing, creating, analyzing, and reporting data in the field of optimization of websites, mobile applications and online advertising, including conversion rate optimization and search engine optimization; Software as a service (SAAS) services featuring software for testing and optimizing product prices and offers on websites; Software as a service (SAAS) services featuring software for creating, designing and generating websites, mobile applications, online advertising and landing pages; Software as a service (SAAS) services featuring software for generating and personalizing landing pages for online advertising campaigns; Software as a service (SAAS) services featuring software for website and mobile app personalization; Software as a service (SAAS) services featuring software for search engine optimization and for optimizing website visibility in AI-generated search results; Software as a service (SAAS) services featuring software for tracking and analyzing website visitor behavior, traffic, conversions and revenue; Software as a service (SAAS) services featuring software using artificial intelligence (AI) agents for autonomously planning, creating, running and analyzing website experiments; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for generating website content, namely, text, images and page layouts; Software as a service (SAAS) services featuring software for on-site product recommendations and product search; Software as a service (SAAS) services featuring software for creating, testing and optimizing online advertisements; software as a service (SAAS) services featuring software for website optimisation and A/B testing; computer software research; software engineering services; computer software design; software creation, namely, computer software design; computer software programming services; development of computer software application solutions; software customisation services, namely, computer software design; testing of computer software; writing of computer software; technological advisory services in the nature of creation and analysis of tests and experiments in the field of optimization of websites, mobile applications and online advertising; providing temporary use of online non-downloadable computer software for collecting, analyzing and organizing data in the field of deep learning; programming of software for the analysis of customer behaviour on websites; providing online non-downloadable software using artificial intelligence (AI) for reviewing, creating, analyzing, testing, and reporting of data in the field of optimization of websites, mobile applications and online advertising; all of the foregoing in the field of optimization of websites, mobile applications and online advertising and specifically excluding non-downloadable computer software in the field of weather, weather data, and weather conditions modeling

Owner

• Firstmate BV, BE

Prosecution history

• 11 Nov 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 11 Nov 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 11 Nov 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 22 Oct 2026 — REFUSAL PROCESSED BY IB
• 07 Oct 2026 — NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
• 07 Oct 2026 — REFUSAL PROCESSED BY MPU
• 29 Jul 2026 — NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
• 28 Jul 2026 — NON-FINAL ACTION WRITTEN
• 22 Jul 2026 — ASSIGNED TO EXAMINER
• 30 Jun 2026 — APPLICATION FILING RECEIPT MAILED
• 30 Jun 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 25 Jun 2026 — SN ASSIGNED FOR SECT 66A APPL FROM IB