BID SWITCH

Live / Registered — Registered — international registration renewed (as of 11 Sept 2025)

What this means for you

Registered since 04 Jun 2019. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 04 Jun 2029: the §71 ten-year affidavit of use).

Record

Serial number
79195754
Registration number
5766254
Mark type
Design + words
Filed
20 Jun 2016
Published for opposition
19 Mar 2019
Registered
04 Jun 2019
Next maintenance filing
§71 ten-year affidavit of use, due by 04 Jun 2029 (grace period to 04 Dec 2029)
Attorney of record
Sarah M. Robertson

Goods and services

  • Class 009 — Scientific and electric apparatus: [ Apparatus and instruments for conducting, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; blank magnetic data carriers, blank recordable optical discs; blank compact discs, recordable DVDs; mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment, computers; ] computer software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; [ fire-extinguishing apparatus; pre-recorded electronic and digital media, namely, CDs, DVDs, CD-ROMs featuring software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; ] computer programs for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; computer software platforms for on-line advertising and real-time media trading; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market
  • Class 035 — Advertising and business services: Advertising services; [ business management; business administration services; business operation, business administration and office functions; ] advertising, marketing and promotional services; online advertisements; online advertising via a computer communications network; providing and rental of advertising space, advertising time and advertising materials on the internet; distribution of advertising material for marketing and promotional purposes; dissemination of advertising for others via an on-line communications network on the internet; advertising, marketing and promotional consultancy, advisory and assistance services; commercial trading and consumer information services, namely, providing consumer information in the field of on-line advertising and real-time media trading; auctioneering services; providing online auction services; providing an online auction exchange for trading media; [ business assistance, management and administrative services; ] business consultancy and advisory services; business information services provided online from a global computer network on the internet; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market
  • Class 038 — Telecommunications services: Telecommunications, namely, transfer of voice, video, images, data and documents by telecommunications; [ telecommunication services, namely, providing Internet access via broadband optical or wireless networks; ] computer communication and Internet access, namely, electronic transmission of data and documents among users of computers; [ provision of access to the Internet for content, websites and portals; rental of access time to global computer networks; message sending; ] providing access to databases; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market
  • Class 042 — Scientific and technological services: Scientific and technological services, namely, research and design of computer software in the field of on-line advertising and real-time media trading; industrial analysis and research services of computer software in the field of on-line advertising and real-time media trading; design and development of computer [ hardware and ] software; IT integration services; software development, programming and implementation; computer programming services; computer programming consultancy; computer software installation and maintenance services; software customization services; installation and customization of computer applications software; web site hosting services; software as a service, namely, hosting software for use by others for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; rental of software; cloud computing featuring software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; hosting of digital content on the internet; IT consultancy; IT consulting services regarding on-line advertising and real-time media trading; [ rental of web servers; ] providing virtual computer systems and virtual computer environments through cloud computing; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market

Owner

Board proceedings on this mark

Prosecution history

  • 30 Jul 2026 — INTERNATIONAL REGISTRATION RENEWED
  • 11 May 2026 — PARTIAL INVALIDATION OF REG EXT PROTECTION CREATED
  • 11 Sept 2025 — NOTICE OF ACCEPTANCE OF SEC. 71 & 15 - E-MAILED
  • 11 Sept 2025 — REGISTERED - SEC. 71 ACCEPTED & SEC. 15 ACK.
  • 08 Sept 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
  • 02 Jun 2025 — TEAS SECTION 71 & 15 RECEIVED
  • 04 Jun 2024 — COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED
  • 19 Nov 2022 — CHANGE OF OWNER RECEIVED FROM IB
  • 04 Oct 2019 — FINAL DECISION TRANSACTION PROCESSED BY IB
  • 17 Sept 2019 — FINAL DISPOSITION NOTICE SENT TO IB
  • 17 Sept 2019 — FINAL DISPOSITION PROCESSED
  • 04 Sept 2019 — FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
  • 04 Jun 2019 — REGISTERED-PRINCIPAL REGISTER
  • 31 May 2019 — NOTIFICATION PROCESSED BY IB
  • 19 Mar 2019 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

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