BLUE IQ
Live / Registered — Registered — Section 71 accepted (as of 28 Jul 2026)
What this means for you
Registered since 17 May 2016. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 17 May 2036: the §71 ten-year affidavit of use).
Record
- Serial number
- 79172011
- Registration number
- 4957947
- Mark type
- Stylized text
- Filed
- 20 Jul 2015
- Published for opposition
- 01 Mar 2016
- Registered
- 17 May 2016
- Next maintenance filing
- §71 ten-year affidavit of use, due by 17 May 2036 (grace period to 17 Nov 2036)
- Attorney of record
- Jami A. Gekas
Goods and services
- Class 018 — Leather goods: [ Trunks and travelling bags; backpacks; baggage, namely, travel bags and cases; luggage; luggage tags; suitcases; school bags; satchels ]
- Class 021 — Housewares and glass: [ Containers for household or kitchen use; insulated containers for beverages for domestic use; household containers for food; heat insulated containers for beverages for domestic use; heat retaining containers for food and drink for domestic use; insulated containers for food and beverage for domestic use; ] lunch boxes; isothermic bags for food and beverage for domestic use; [ bottles, sold empty; water bottles, sold empty; portable beverage coolers (containers); drinking containers for household use; portable coolers; ice containers, namely, ice buckets; plastic containers for household use; reuseable self-sealing lids for household use for bowls, cups, containers and the storage of food; ] cooler bags in the nature of thermally insulated bags for food and drink
- Class 024 — Fabrics: Lining fabrics for bags
Owner
- Smash Asset Management Pty Ltd, Mitcham, AU
- Smash Enterprises Pty Ltd, Mitcham VIC 3132, AU
- Smash Enterprises Pty Ltd, AU
- Smash Enterprises Pty Ltd, AU
Prosecution history
- 28 Jul 2026 — NOTICE OF ACCEPTANCE OF SEC. 71 - E-MAILED
- 28 Jul 2026 — REGISTERED-SEC.71 ACCEPTED
- 27 Jul 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 08 Apr 2026 — TEAS SECTION 71 RECEIVED
- 12 Jun 2025 — INTERNATIONAL REGISTRATION RENEWED
- 17 May 2025 — COURTESY REMINDER - SEC. 71 (10-YR) E-MAILED
- 23 Oct 2023 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 23 Oct 2023 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 23 Oct 2023 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 23 Oct 2023 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 23 Oct 2023 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 02 Sept 2023 — CHANGE OF OWNER RECEIVED FROM IB
- 12 Jun 2023 — PARTIAL INVALIDATION PROCESSED BY THE IB
- 12 May 2023 — PARTIAL INVALIDATION OF REG EXT PROTECTION SENT TO IB
- 11 May 2023 — INVALIDATION PROCESSED