THE VALUE OF BLUE
Live / Registered — Registered and renewed (as of 05 Dec 2016)
What this means for you
Registered since 26 Sept 2006. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (the §8 & §9 renewal was filed 28 Sept 2026 and is awaiting the USPTO's acceptance).
Record
- Serial number
- 78746183
- Registration number
- 3148694
- Mark type
- Slogan / phrase
- Filed
- 03 Nov 2005
- Published for opposition
- 04 Jul 2006
- Registered
- 26 Sept 2006
- Current term from
- 26 Sept 2016
- Next maintenance filing
- §8 & §9 renewal, filed 28 Sept 2026 — awaiting the USPTO's acceptance
- Attorney of record
- Stacey J. Watson, Esq.
Goods and services
- Class 036 — Insurance and financial services: Prepaid financing and administration of medical, hospital and related health care services
- Class 044 — Medical, beauty and agricultural services: Comprehensive health care benefit programs, including those rendered through a [ health maintenance organization and ] preferred provider organization, namely, physician, [ dental, ] hospital, [ home health care, ] preventive health treatment, [ therapy, ] pharmacy [, and ambulatory ] services
Owner
- Blue Cross and Blue Shield Association, Chicago, IL, US
- Blue Cross and Blue Shield Association, Chicago, IL, US
- Blue Cross and Blue Shield Association, Chicago, IL, US
Prior registrations
Board proceedings on this mark
The owner also pleads this mark in 20 other Board proceedings.
Prosecution history
- 28 Sept 2026 — TEAS SECTION 8 & 9 RECEIVED
- 26 Sept 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 08 Mar 2024 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 08 Mar 2024 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 08 Mar 2024 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 08 Mar 2024 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 08 Mar 2024 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 30 Oct 2018 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 30 Oct 2018 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 12 Apr 2018 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 12 Apr 2018 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 05 Dec 2016 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 05 Dec 2016 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
- 05 Dec 2016 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 05 Dec 2016 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL