H-E-B HEALTHY LIVING
Live / Registered — Registered and renewed (as of 15 Apr 2026)
What this means for you
Registered since 02 Jan 2007. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 02 Jan 2037: the §8 & §9 renewal).
Record
- Serial number
- 78475596
- Registration number
- 3194958
- Mark type
- Word mark
- Filed
- 30 Aug 2004
- Published for opposition
- 14 Dec 2004
- Registered
- 02 Jan 2007
- Renewed
- new term from 02 Jan 2027
- Next maintenance filing
- §8 & §9 renewal, due by 02 Jan 2037 (grace period to 02 Jul 2037)
- Attorney of record
- Sherri L. Eastley
Goods and services
- Class 035 — Advertising and business services: Retail grocery store services, namely, a section of a retail grocery store featuring vitamins, vitamin supplements, dietary supplements, and nutritional supplements
Owner
- H-E-B, LP, SAN ANTONIO, TX, US
- H-E-B, LP, SAN ANTONIO, TX, US
- HEB Grocery Company, L.P., San Antonio, TX, US
- HEB Grocery Company, L.P., San Antonio, TX, US
- HEB Grocery Company, L.P., San Antonio, TX, US
- HEB Grocery Company, L.P., San Antonio, TX, US
- HEB Grocery Company, L.P., San Antonio, TX, US
- HEB Grocery Company, L.P., San Antonio, TX, US
Prior registrations
Board proceedings on this mark
- Cancellation No. 92054987 — Road to Hana, Inc. DBA Healthy Living v. HEB Grocery Company, L.P., filed 30 Dec 2011 (Terminated)
- Opposition No. 91165534 — SUPERVALU INC. v. HEB Grocery Company, L.P., filed 13 Jun 2005 (Terminated)
- Extension of Time to Oppose No. 78475596 — SUPERVALU INC. v. HEB Grocery Company, L.P., filed 13 Jan 2005 (Terminated)
The owner also pleads this mark in 6 other Board proceedings.
Prosecution history
- 15 Apr 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 15 Apr 2026 — REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
- 15 Apr 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 13 Apr 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 03 Feb 2026 — TEAS SECTION 8 & 9 RECEIVED
- 02 Jan 2026 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 12 Sept 2018 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 14 Mar 2016 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 14 Mar 2016 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
- 14 Mar 2016 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 14 Mar 2016 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 06 Jan 2016 — TEAS SECTION 8 & 9 RECEIVED
- 06 Jan 2016 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 02 Jan 2016 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 30 Apr 2013 — SEC. 15 ACKNOWLEDGEMENT - E-MAILED