THE 4 DISCIPLINES OF EXECUTION
Live / Registered — Registered and renewed (as of 24 Apr 2026)
What this means for you
Registered since 21 Feb 2006. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 21 Feb 2036: the §8 & §9 renewal).
Record
- Serial number
- 78445524
- Registration number
- 3060003
- Mark type
- Slogan / phrase
- Filed
- 02 Jul 2004
- Published for opposition
- 29 Nov 2005
- Registered
- 21 Feb 2006
- Current term from
- 21 Feb 2026
- Next maintenance filing
- §8 & §9 renewal, due by 21 Feb 2036 (grace period to 21 Aug 2036)
- Attorney of record
- Hope Hamilton
Goods and services
- Class 009 — Scientific and electric apparatus: [ Computer programs and computer software used for online workshops designed to increase personal effectiveness; program videos, presentation graphics programs and photographic slide transparencies all in the fields of leadership, management, education, sales, communication, corporate and personal assessment and measurement, and personal development ]
- Class 016 — Paper goods and printed matter: [ Publications, namely, books, manuals, guides, periodicals, pamphlets, posters and plastic transparencies in the fields of leadership, management, education, sales, communication, corporate and personal assessment and measurement, and personal development; day planners, personal organizers, printed time planning sheets, page finders, calendars, plastic pouches for notebooks, binders for holding paper and plastic pouches; cardboard storage boxes ]
- Class 035 — Advertising and business services: Consulting services, namely, consulting regarding business leadership development and business management; catalog ordering services, electronic catalog services and mail order catalog services all featuring publications in the field of business leadership and business management; retail store services featuring publications in the field of leadership, management, education, and personal development
- Class 041 — Education and entertainment services: Educational services, namely; conducting seminars, workshops, lectures and classes in the fields of leadership, sales, management, communications, education, corporate and personal assessment and measurement, and personal development
Owner
- Franklin Covey Co., Draper, UT, US
- Franklin Covey Co., Salt Lake City, UT, US
- Franklin Covey Co., Salt Lake City, UT, US
Prosecution history
- 24 Apr 2026 — NOTICE OF ACCEPTANCE OF PARTIAL SEC. 8 & 9 EMAILED
- 24 Apr 2026 — REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
- 24 Apr 2026 — REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8
- 24 Apr 2026 — REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED
- 24 Apr 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 18 Feb 2026 — TEAS SECTION 8 & 9 RECEIVED
- 16 Jul 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 16 Jul 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 16 Jul 2025 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 16 Jul 2025 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 16 Jul 2025 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 21 Feb 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 20 Jul 2023 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 20 Jul 2023 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 20 Jul 2023 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED