MARKETVALUE INDEX
Live / Registered — Registered and renewed (as of 28 Nov 2025)
What this means for you
Registered since 16 Aug 2005. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 16 Aug 2035: the §8 & §9 renewal).
Record
- Serial number
- 76599554
- Registration number
- 2986618
- Mark type
- Word mark
- Filed
- 28 Jun 2004
- Registered
- 16 Aug 2005
- Current term from
- 16 Aug 2025
- Next maintenance filing
- §8 & §9 renewal, due by 16 Aug 2035 (grace period to 16 Feb 2036)
- Attorney of record
- Allison E. Kerndt
Goods and services
- Class 036 — Insurance and financial services: Financial services, namely, investment management of and distribution of equity indexed annuities
Owner
- EQUITRUST LIFE INSURANCE COMPANY, West Des Moines, IA, US
- FBL FINANCIAL GROUP, INC., West Des Moines, IA, US
- FBL FINANCIAL GROUP, INC., West Des Moines, IA, US
Prosecution history
- 28 Nov 2025 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 28 Nov 2025 — REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
- 28 Nov 2025 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 28 Nov 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 15 Aug 2025 — TEAS SECTION 8 & 9 RECEIVED
- 15 Nov 2024 — TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
- 15 Nov 2024 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 15 Nov 2024 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 15 Nov 2024 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 16 Aug 2024 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 14 Jul 2022 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 14 Jul 2022 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 14 Jul 2022 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 14 Jul 2022 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 14 Jul 2022 — TEAS CHANGE OF OWNER ADDRESS RECEIVED