PLUS WHITE
Live / Registered — Registered and renewed (as of 18 Nov 2022)
What this means for you
Registered since 13 Aug 2002. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 13 Aug 2032: the §8 & §9 renewal).
Record
- Serial number
- 76089367
- Registration number
- 2606654
- Mark type
- Word mark
- Filed
- 14 Jul 2000
- Published for opposition
- 21 May 2002
- Registered
- 13 Aug 2002
- Current term from
- 13 Aug 2022
- Next maintenance filing
- §8 & §9 renewal, due by 13 Aug 2032 (grace period to 13 Feb 2033)
- Attorney of record
- Holly M. Ford Lewis
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Toothpaste
- Class 005 — Pharmaceuticals: Teeth whitener gel; teeth whitening kit consisting primarily of rinse, teeth whitener gel and mouth tray
- Class 030 — Staple foods: [ Teeth whitening breath mints ]
Owner
- CCA INDUSTRIES, INC., LYNDHURST, NJ, US
- CCA INDUSTRIES, INC., East Rutherford, NJ, US
- CCA INDUSTRIES, INC., East Rutherford, NJ, US
Prior registrations
Board proceedings on this mark
The owner also pleads this mark in 2 other Board proceedings.
Prosecution history
- 08 Jun 2026 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 08 Jun 2026 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 08 Jun 2026 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 12 Nov 2025 — TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
- 12 Nov 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 12 Nov 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 12 Nov 2025 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 12 Nov 2025 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 12 Nov 2025 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 10 May 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 10 May 2025 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 10 May 2025 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 02 Apr 2025 — TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
- 02 Apr 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 02 Apr 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED