COLGATE TOTAL
Live / Registered — Registered and renewed (as of 23 May 2026)
What this means for you
Registered since 04 Feb 1997. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 04 Feb 2037: the §8 & §9 renewal).
Record
- Serial number
- 75975504
- Registration number
- 2036248
- Mark type
- Stylized text
- Filed
- 11 Jul 1994
- Published for opposition
- 28 Mar 1995
- Registered
- 04 Feb 1997
- Renewed
- new term from 04 Feb 2027
- Next maintenance filing
- §8 & §9 renewal, due by 04 Feb 2037 (grace period to 04 Aug 2037)
- Attorney of record
- Melanie Jennison
Goods and services
- Class 010 — Medical apparatus: [ dental floss ]
- Class 021 — Housewares and glass: toothbrushes
Owner
- COLGATE-PALMOLIVE COMPANY, New York, NY, US
- COLGATE-PALMOLIVE COMPANY, New York, NY, US
Prior registrations
Board proceedings on this mark
The owner also pleads this mark in 2 other Board proceedings.
Prosecution history
- 29 Jul 2026 — TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
- 29 Jul 2026 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 29 Jul 2026 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 29 Jul 2026 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 29 Jul 2026 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 29 Jul 2026 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 10 Jun 2026 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 10 Jun 2026 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 10 Jun 2026 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 10 Jun 2026 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 10 Jun 2026 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 23 May 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 23 May 2026 — REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
- 23 May 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 23 May 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL