MY FIRST
Live / Registered — Registered and renewed (as of 01 Aug 2015)
What this means for you
Registered since 09 Jul 1996. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (the §8 & §9 renewal was due 09 Jul 2026; it can still be filed, with a surcharge, until 09 Jan 2027).
Record
- Serial number
- 74716183
- Registration number
- 1985738
- Mark type
- Word mark
- Filed
- 11 Aug 1995
- Published for opposition
- 16 Apr 1996
- Registered
- 09 Jul 1996
- Current term from
- 09 Jul 2016
- Next maintenance filing
- §8 & §9 renewal, due by 09 Jul 2026 (grace period to 09 Jan 2027)
- Attorney of record
- Melanie Jennison
Goods and services
- Class 021 — Housewares and glass: oral care products, namely toothbrushes
Owner
- COLGATE-PALMOLIVE COMPANY, New York, NY, US
- COLGATE-PALMOLIVE COMPANY, New York, NY, US
- COLGATE-PALMOLIVE COMPANY, New York, NY, US
Board proceedings on this mark
The owner also pleads this mark in 1 other Board proceeding.
Prosecution history
- 29 Jul 2026 — TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
- 29 Jul 2026 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 29 Jul 2026 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 29 Jul 2026 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 29 Jul 2026 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 29 Jul 2026 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 10 Jun 2026 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 10 Jun 2026 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 10 Jun 2026 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 10 Jun 2026 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 10 Jun 2026 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 09 Jul 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 26 May 2022 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 26 May 2022 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 26 May 2022 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED