MAYBE SHE'S BORN WITH IT. MAYBE IT'S MAYBELLINE.
Live / Registered — Registered and renewed (as of 22 Dec 2025)
What this means for you
Registered since 21 Nov 1995. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 21 Nov 2035: the §8 & §9 renewal).
Record
- Serial number
- 74502811
- Registration number
- 1936468
- Mark type
- Slogan / phrase
- Filed
- 21 Mar 1994
- Published for opposition
- 29 Aug 1995
- Registered
- 21 Nov 1995
- Current term from
- 21 Nov 2025
- Next maintenance filing
- §8 & §9 renewal, due by 21 Nov 2035 (grace period to 21 May 2036)
- Attorney of record
- LISA M. GIGLIOTTI
Goods and services
- Class 003 — Cosmetics and cleaning preparations: cosmetics; namely, mascara, mascara remover, eyeliner, brow liner, eye shadow, cover stick, concealer, foundation, blush, loose powder, pressed powder, lip color, lip liner, lip gloss, and nail color [; and skin care products; ][ namely, eye cream, moisture lotions, and moisture creams ]
Owner
- L'OREAL USA S/D, INC., NEW YORK, NY
- L'OREAL USA CREATIVE, INC., New York, NY
- MAYBELLINE INTERMEDIATE CO., WILMINGTON, DE
- MAYBELLINE INTERMEDIATE CO., WILMINGTON, DE
- MAYBELLINE INTERMEDIATE CO., WILMINGTON, DE
- INTELLECTUAL PROPERTY HOLDING CO., Wilmington, DE
Prior registrations
Prosecution history
- 22 Dec 2025 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 22 Dec 2025 — REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
- 22 Dec 2025 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 22 Dec 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 16 Sept 2025 — TEAS SECTION 8 & 9 RECEIVED
- 21 Nov 2024 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 24 Jan 2024 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 06 Mar 2019 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 07 Jun 2016 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 07 Jun 2016 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 06 Jun 2016 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 02 Feb 2015 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED
- 02 Feb 2015 — REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
- 02 Feb 2015 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 31 Jan 2015 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL