DIEHARD

What this means for you

Registered since 13 Jul 1993. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 13 Jul 2033: the §8 & §9 renewal).

Record

Serial number

74333603

Registration number

1781544

Mark type

Word mark

Filed

23 Nov 1992

Published for opposition

20 Apr 1993

Registered

13 Jul 1993

Current term from

13 Jul 2023

Next maintenance filing

§8 & §9 renewal, due by 13 Jul 2033 (grace period to 13 Jan 2034)

Attorney of record

Tara A. Branscom

Goods and services

• Class 025 — Clothing: footwear

Owner

• Advance Stores Company, Incorporated, Raleigh, NC, US
• KCD IP, LLC, HOFFMAN ESTATES, IL, US
• SEARS BRANDS, LLC, HOFFMAN ESTATES, IL, US
• SEARS, ROEBUCK AND CO., Hoffman Estates, IL, US
• SEARS, ROEBUCK AND CO., Hoffman Estates, IL, US
• SEARS, ROEBUCK AND CO., Hoffman Estates, IL, US

Prior registrations

• Registration 1696168

Board proceedings on this mark

The owner also pleads this mark in 11 other Board proceedings.

Prosecution history

• 27 Apr 2026 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
• 27 Apr 2026 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
• 27 Apr 2026 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
• 27 Apr 2026 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
• 27 Apr 2026 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
• 23 Sept 2024 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
• 23 Sept 2024 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
• 23 Sept 2024 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
• 31 May 2023 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
• 31 May 2023 — REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
• 31 May 2023 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
• 31 May 2023 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
• 08 Nov 2022 — TEAS SECTION 8 & 9 RECEIVED
• 13 Jul 2022 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
• 08 Feb 2022 — TEAS CHANGE OF CORRESPONDENCE RECEIVED