JUST DO IT.
Live / Registered — Registered and renewed (as of 01 Apr 2025)
What this means for you
Registered since 24 Jan 1995. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 24 Jan 2035: the §8 & §9 renewal).
Record
- Serial number
- 73829171
- Registration number
- 1875307
- Mark type
- Word mark
- Filed
- 03 Oct 1989
- Published for opposition
- 01 Nov 1994
- Registered
- 24 Jan 1995
- Current term from
- 24 Jan 2025
- Next maintenance filing
- §8 & §9 renewal, due by 24 Jan 2035 (grace period to 24 Jul 2035)
- Attorney of record
- Jennifer Martin Reynolds
Goods and services
- Class 025 — Clothing: CLOTHING, NAMELY T-SHIRTS, SWEATSHIRTS AND CAPS
Owner
- NIKE, INC., Beaverton, OR, US
- NIKE, INC., BEAVERTON, OR, US
- NIKE, INC., BEAVERTON, OR, US
Board proceedings on this mark
The owner also pleads this mark in 147 other Board proceedings.
Board decisions about this mark
- Opposition decided in part on likelihood of confusion — JUST DO IT. v. DON'T JUST DO IT, GET IT DONE, 21 May 2024
- Opposition decided in part — JUST DO IT. v. JUST DON IT!, 14 Apr 2023
- Opposition sustained — JUST DO IT. v. JUST BET IT, 20 Apr 2021
- Opposition sustained on likelihood of confusion — JUST DO IT. v. JUST BELIEVE IT., 10 Sept 2020
- Opposition sustained on likelihood of confusion — JUST DO IT. v. JUST DREW IT!, 28 Apr 2020
- Opposition sustained on likelihood of confusion — JUST DO IT. v. JUSTSAYIT, 20 Mar 2019
- Opposition sustained on likelihood of confusion — JUST DO IT. v. JUST DID IT, 24 Jun 2016
- Opposition sustained on section 1(b) - bona fide intent — JUST DO IT. v. DON'T JUST DO IT DO IT RIGHT, 09 Mar 2015
- Opposition sustained on likelihood of confusion — JUST DO IT. v. JUST JESU IT, 09 Aug 2011
Prosecution history
- 26 Jun 2026 — NOTICE OF SUIT
- 28 May 2026 — NOTICE OF SUIT
- 21 May 2026 — NOTICE OF SUIT
- 08 May 2026 — NOTICE OF SUIT
- 29 Apr 2026 — NOTICE OF SUIT
- 25 Sept 2025 — NOTICE OF SUIT
- 01 Apr 2025 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 01 Apr 2025 — REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
- 01 Apr 2025 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 01 Apr 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 14 Nov 2024 — TEAS SECTION 8 & 9 RECEIVED
- 12 Sept 2024 — NOTICE OF SUIT
- 06 Sept 2024 — NOTICE OF SUIT
- 04 Apr 2024 — NOTICE OF SUIT
- 24 Jan 2024 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED