BECAUSE YOU'RE WORTH IT
Live / Registered — Registered and renewed (as of 05 Apr 2026)
What this means for you
Registered since 20 Jul 1976. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 20 Jul 2036: the §8 & §9 renewal).
Record
- Serial number
- 73070043
- Registration number
- 1043925
- Mark type
- Slogan / phrase
- Filed
- 21 Nov 1975
- Registered
- 20 Jul 1976
- Current term from
- 20 Jul 2026
- Next maintenance filing
- §8 & §9 renewal, due by 20 Jul 2036 (grace period to 20 Jan 2037)
- Attorney of record
- Dyan Finguerra-DuCharme
Goods and services
- Class 003 — Cosmetics and cleaning preparations: HAIR COLORING PREPARATIONS
Owner
- L'OREAL, Paris, FR
Board proceedings on this mark
The owner also pleads this mark in 1 other Board proceeding.
Prosecution history
- 05 Apr 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 05 Apr 2026 — REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
- 05 Apr 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 05 Apr 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 27 Jan 2026 — TEAS SECTION 8 & 9 RECEIVED
- 20 Jul 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 12 Feb 2019 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 12 Feb 2019 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 28 Jan 2016 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 28 Jan 2016 — REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
- 28 Jan 2016 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 27 Jan 2016 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 12 Nov 2015 — TEAS SECTION 8 & 9 RECEIVED
- 01 Nov 2007 — CASE FILE IN TICRS
- 31 Jan 2006 — REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)