SIMPLICITY
Live / Registered — Registered and renewed (as of 18 Feb 2026)
What this means for you
Registered since 28 Oct 1975. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 28 Oct 2035: the §8 & §9 renewal).
Record
- Serial number
- 73046154
- Registration number
- 1023639
- Mark type
- Word mark
- Filed
- 10 Mar 1975
- Registered
- 28 Oct 1975
- Current term from
- 28 Oct 2025
- Next maintenance filing
- §8 & §9 renewal, due by 28 Oct 2035 (grace period to 28 Apr 2036)
- Attorney of record
- Mainak H. Mehta
Goods and services
- Class 007 — Machines and machine tools: ROTARY [ AND SICKLE BAR ] MOWERS; GRASS CATCHERS, TRACTOR MOUNTED [ AND WALK BEHIND ]; TILLERS; SNOW PLOWS; [ CULTIVATORS; PLOWS; SPRING TOOTH HARROWS; ] DOZER BLADES; GRADER BLADES; DUMP CARTS; FRONT END LOADERS; VACUUM COLLECTORS; TRACTOR HITCHES; [ LAWN ROLLERS, TRACTOR MOUNTED AND WALK BEHIND; ] SNOW THROWERS; [ TRACTOR CABS; LAWN REVITALIZERS; LAWN SWEEPERS; ] TRACTOR COUNTERWEIGHTS AND WHEEL WEIGHTS; AND TRACTOR IMPLEMENT LIFTS
- Class 009 — Scientific and electric apparatus: [ HOUR RECORDING METERS ]
- Class 011 — Environmental control apparatus: [ LIGHTING APPARATUS AND INSTALLATIONS FOR TRACTORS; ENGINE AND CARBURETOR HEATERS ]
- Class 012 — Vehicles: TRACTORS [ ; TIRE CHAINS; AND HUB CAPS ]
Owner
- BRIGGS & STRATTON, LLC, WAUWATOSA, WI, US
- BRIGGS & STRATTON CORPORATION, WAUWATOSA, WI, US
- BRIGGS & STRATTON POWER PRODUCTS GROUP, LLC, WAUWATOSA, WI, US
- SIMPLICITY MANUFACTURING, INC., PORT WASHINGTON, WI, US
- ALLIS-CHALMERS CORPORATION, MILWAUKEE, WI, US
Prior registrations
Board proceedings on this mark
The owner also pleads this mark in 2 other Board proceedings.
Prosecution history
- 18 Feb 2026 — SEC. 15 ACKNOWLEDGEMENT - E-MAILED
- 18 Feb 2026 — REGISTERED - SEC. 15 ACKNOWLEDGED
- 18 Feb 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 18 Feb 2026 — REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
- 18 Feb 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 02 Feb 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 08 Dec 2025 — TEAS SECTION 15 RECEIVED
- 29 Oct 2025 — TEAS SECTION 8 & 9 RECEIVED
- 28 Oct 2024 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 01 Sept 2021 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 17 Apr 2018 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 17 Apr 2018 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 26 Apr 2017 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 03 Feb 2016 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 02 Feb 2016 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED