EL TORO

What this means for you

Registered since 16 Sept 1975. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 16 Sept 2035: the §8 & §9 renewal).

Record

Serial number

73028587

Registration number

1020674

Mark type

Word mark

Filed

05 Aug 1974

Registered

16 Sept 1975

Current term from

16 Sept 2025

Next maintenance filing

§8 & §9 renewal, due by 16 Sept 2035 (grace period to 16 Mar 2036)

Attorney of record

Charlene M. Krogh

Goods and services

• Class 033 — Wines and spirits: TEQUILA [ , PREPARED MARGARITA, COCKTAIL COFFEE LIQUEUR ] AND TRIPLE SEC

Owner

• SAZERAC BRANDS, LLC, Louisville, KY
• SAZERAC NORTH AMERICA, INC., FRANKFORT, KY
• CONSTELLATION SPIRITS INC., CHICAGO, IL
• BARTON INCORPORATED, CHICAGO, IL
• MEDLEY DISTILLING COMPANY, LOUISVILLE, KY
• AMERICAN DISTILLING COMPANY, THE, NEW YORK, NY

Prior registrations

• Registration 701497

Board proceedings on this mark

The owner also pleads this mark in 20 other Board proceedings.

Prosecution history

• 22 Dec 2025 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
• 22 Dec 2025 — REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
• 22 Dec 2025 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
• 22 Dec 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
• 15 Sept 2025 — TEAS SECTION 8 & 9 RECEIVED
• 16 Sept 2024 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
• 01 Dec 2023 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
• 01 Dec 2023 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
• 01 Dec 2023 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
• 01 Dec 2023 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
• 01 Dec 2023 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
• 09 Oct 2018 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
• 09 Oct 2018 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
• 31 May 2018 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
• 31 May 2018 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED