LEVI STRAUSS & CO. SAN FRANSISCO, CAL. ORIGINAL RIVETED QUALITY CLOTHING XX TRADEMARK PATENTED MAY 20, 1873
Live / Registered — Registered and renewed (as of 06 Mar 2026)
What this means for you
Registered since 13 Jan 1976. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 13 Jan 2036: the §8 & §9 renewal).
Record
- Serial number
- 73022316
- Registration number
- 1030033
- Mark type
- Design + words
- Filed
- 24 May 1974
- Registered
- 13 Jan 1976
- Current term from
- 13 Jan 2026
- Next maintenance filing
- §8 & §9 renewal, due by 13 Jan 2036 (grace period to 13 Jul 2036)
Goods and services
- Class 016 — Paper goods and printed matter: [ NOTEBOOK BINDERS, TELEPHONE DIRECTORY COVERS, PHOTO ALBUMS, SCRAP BOOKS, NOTEBOOKS AND ADDRESS BOOKS ]
- Class 018 — Leather goods: WALLETS [ AND LUGGAGE-NAMELY, TOTE BAGS AND DUFFLE BAGS ]
- Class 020 — Furniture: [ MIRRORS ]
- Class 024 — Fabrics: [ TEXTILE HOTPADS AND TEXTILE PLACEMATS ]
- Class 026 — Lace, ribbons and embroidery: [ BUCKLES ]
Owner
- LEVI STRAUSS & CO., SAN FRANCISCO, CA, US
Prior registrations
Board proceedings on this mark
The owner also pleads this mark in 4 other Board proceedings.
Prosecution history
- 19 Oct 2026 — NOTICE OF SUIT
- 19 Oct 2026 — NOTICE OF SUIT
- 19 Oct 2026 — NOTICE OF SUIT
- 29 Sept 2026 — NOTICE OF SUIT
- 25 Aug 2026 — NOTICE OF SUIT
- 06 Mar 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 06 Mar 2026 — REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
- 06 Mar 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 06 Mar 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 11 Dec 2025 — TEAS SECTION 8 & 9 RECEIVED
- 13 Jan 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 07 Sept 2023 — NOTICE OF SUIT
- 13 Sept 2022 — NOTICE OF SUIT
- 22 Jun 2022 — NOTICE OF SUIT
- 25 Apr 2022 — NOTICE OF SUIT