PRIMO
Live / Registered — Registered and renewed (as of 19 Apr 2021)
What this means for you
Registered since 12 Jan 1971. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 12 Jan 2031: the §8 & §9 renewal).
Record
- Serial number
- 72300539
- Registration number
- 0905955
- Mark type
- Word mark
- Filed
- 17 Jun 1968
- Registered
- 12 Jan 1971
- Current term from
- 12 Jan 2021
- Next maintenance filing
- §8 & §9 renewal, due by 12 Jan 2031 (grace period to 12 Jul 2031)
- Attorney of record
- Brian Focarino
Goods and services
- Class 032 — Light beverages: BEER
Owner
- PABST BREWING COMPANY LLC, San Antonio, TX, US
- PABST BREWING COMPANY, Los Angeles, CA, US
- STROH BREWERY COMPANY, THE, DETRIOT, MI, US
- JOS. SCHLITZ BREWING COMPANY, MILWAUKEE, WI, US
Prior registrations
Board proceedings on this mark
The owner also pleads this mark in 2 other Board proceedings.
Prosecution history
- 21 Aug 2025 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 16 Apr 2025 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 07 Jan 2025 — TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
- 07 Jan 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 07 Jan 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 07 Jan 2025 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 07 Jan 2025 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 07 Jan 2025 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 19 May 2021 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 19 Apr 2021 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 19 Apr 2021 — REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
- 19 Apr 2021 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 19 Apr 2021 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 06 Jan 2021 — TEAS SECTION 8 & 9 RECEIVED
- 05 Aug 2020 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY