BELIEVE
Live / Registered — Registered and renewed (as of 10 Oct 2017)
What this means for you
Registered since 31 Oct 1967. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 31 Oct 2027: the §8 & §9 renewal).
Record
- Serial number
- 72272068
- Registration number
- 0837728
- Mark type
- Word mark
- Filed
- 22 May 1967
- Registered
- 31 Oct 1967
- Current term from
- 31 Oct 2017
- Next maintenance filing
- §8 & §9 renewal, due by 31 Oct 2027 (grace period to 30 Apr 2028)
- Attorney of record
- Brandie Farren Sullivan
Goods and services
- Class 003 — Cosmetics and cleaning preparations: POLISHING PREPARATIONS, AND POLISHING PREPARATIONS WITH CLEANING PROPERTIES FOR USE ON HARD AND FLEXIBLE SURFACES
Owner
- DIVERSEY, INC., Fort Mill, SC, US
- JOHNSONDIVERSEY, INC., STURTEVANT, WI, US
- S. C. JOHNSON & SON, INC., RACINE, WI, US
Prosecution history
- 04 May 2026 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 05 Dec 2025 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 05 Dec 2025 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 04 Jul 2024 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 05 Oct 2023 — TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
- 05 Oct 2023 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 05 Oct 2023 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 05 Oct 2023 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 05 Oct 2023 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 05 Oct 2023 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 02 Aug 2023 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 19 Jul 2023 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 12 Jul 2023 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 20 Nov 2018 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 20 Nov 2018 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED