L'OREAL

What this means for you

Registered since 03 Apr 1951. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 03 Apr 2031: the §8 & §9 renewal).

Record

Serial number

71597300

Registration number

0540541

Mark type

Stylized text

Filed

11 May 1950

Registered

03 Apr 1951

Current term from

03 Apr 2021

Next maintenance filing

§8 & §9 renewal, due by 03 Apr 2031 (grace period to 03 Oct 2031)

Attorney of record

Dyan Finguerra-DuCharme

Goods and services

• Class 005 — Pharmaceuticals: ROUGE, FACE CREAM, HAIR LOTION, HAND CREAM, EYE SHADOW, FACE LOTION, [ PERFUME, COLOGNE, ] [ NAIL POLISH, SUNTAN OIL AND ] FACE POWDER

Owner

• L'OREAL, Paris, FR
• SCHUELLER, EUGENE, PARIS, SEINE, FR

Board proceedings on this mark

• Counterclaim to cancel, in Opposition No. 91071590 — L'OREAL S.A. AND COSMAIR, INC. v. LORE LINGERIE, INC., filed 17 May 1985 (Terminated)

The owner also pleads this mark in 13 other Board proceedings.

Board decisions about this mark

• Opposition sustained on likelihood of confusion — L'OREAL v. FOREAL FORÉAL BY MIKHAIL, 07 May 2012
• Opposition sustained on likelihood of confusion — L'OREAL v. L'OREAL PARIS, 20 Mar 2012

Prosecution history

• 12 Jul 2021 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
• 12 Jul 2021 — REGISTERED AND RENEWED (FIFTH RENEWAL - 10 YRS)
• 12 Jul 2021 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
• 08 Jul 2021 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
• 02 Apr 2021 — TEAS SECTION 8 & 9 RECEIVED
• 03 Apr 2020 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
• 12 Feb 2019 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
• 12 Feb 2019 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
• 31 Mar 2011 — REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
• 31 Mar 2011 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
• 31 Mar 2011 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
• 22 Mar 2011 — TEAS SECTION 8 & 9 RECEIVED
• 23 Oct 2008 — CASE FILE IN TICRS
• 15 Jun 2001 — REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
• 15 Jun 2001 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED