DISCORD

What this means for you

Not registered yet, but its 02 Nov 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

50195834

Mark type

Word mark

Filed

02 Nov 2026

Attorney of record

Allisen Pawlenty

Goods and services

• Class 035 — Advertising and business services: Advertising services; advertising via electronic media; advertising services, namely, managing the advertising campaigns of others and providing advertising targeting, implementation and optimization services; advertising services, namely, providing classified advertising space via the internet and other communication networks; advertising services, namely, media planning and media buying for others in the field of assisting with advertisement placement, brand evaluation and brand positioning services for others; ad serving, namely, placing advertisements on websites for others; dissemination of advertising for others via a global computer network; dissemination of advertising for others via the Internet and mobile and computer networks; online advertising on a computer network; providing advertising space on an online communications platform; promoting the goods and services of others via computer and communication networks; promoting the goods and services of others by means of rewarded advertising in which users earn rewards for viewing video content or completing tasks; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with online events and features of an online communications platform; promoting the goods and services of others through event marketing; administration of incentive reward programs to promote the goods and services of others; promoting the sale of goods and services of others by means of contests and incentive award programs; providing promotional events via live streaming video; marketing and promotion services; advertising consultation; consulting services in the fields of advertising and marketing; advertising campaign planning, media buying, and campaign management for others; targeted advertising for others; performance-based and auction-based placement of advertising for others; pay per click advertising; analysis of advertising response; market research services, namely, conducting studies, audience attribution analysis, and marketing analysis for advertisers; marketing research, namely, advertising campaign and consumer preferences research and analysis; business and advertising services, namely, advertising services for tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance; evaluating the effectiveness of advertising creative for others; providing advertising performance data and reports for others; promoting the goods and services of others through social commerce platforms, online communities, social media platforms, video games, and interactive digital environments; promoting the goods and services of others through shoppable advertisements, interactive video advertisements, in-game advertising, and embedded purchasing experiences; promoting the goods and services of others by means of interactive advertisements; promoting the goods and services of others through virtual storefronts, branded digital delivery vehicles, virtual delivery trucks, and interactive digital shopping experiences; promoting the goods and services of others through influencer marketing, social sharing, user-generated content, and community-based product recommendations; promoting the goods and services of others through gamified shopping experiences, virtual product placements, interactive product demonstrations, and digital reward programs; promoting the goods and services of others by integrating product discovery and purchasing opportunities into video games, interactive entertainment content, and virtual environments; promoting the goods and services of others through interactive social commerce experiences featuring product wishlists, gift recommendations, and virtual goods gifting; promoting and marketing the goods and services of others by means of providing online coupon SKUs and vouchers for the goods and services of others; promoting and marketing the goods and services of others by means of providing incentive rewards for purchasing the goods and services of others.
• Class 042 — Scientific and technological services: Providing temporary use of online non-downloadable software for creating, planning, forecasting, purchasing, managing, optimizing, and tracking advertising campaigns; providing temporary use of non-downloadable software for use in designing, managing, measuring, analyzing, disseminating, and serving advertising of others; providing temporary use of non-downloadable software for creating, sharing, disseminating and posting advertising; providing temporary use of non-downloadable software for advertisers to communicate and interact with online communities; providing temporary use of online non-downloadable software for integrating product discovery, product information, shopping carts, checkout functionality, and purchasing capabilities into advertisements, video games, social media platforms, mobile applications, and interactive digital content; providing temporary use of online non-downloadable software for enabling consumers to browse, select, purchase, and redeem physical and virtual goods within video games, social media platforms, and virtual environments; providing temporary use of online non-downloadable software for integrating interactive advertising, product promotions, rewards, and purchasing functionality into virtual vehicles, digital delivery trucks, and other branded digital experiences; providing temporary use of online non-downloadable software for tracking, measuring, and analyzing consumer engagement, purchasing behavior, conversion rates, and transaction performance relating to social commerce, shoppable advertising, and in-game purchasing; providing temporary use of online non-downloadable software for enabling the discovery, purchase, gifting, and delivery of in-game items through social networking platforms; software as a service (SaaS) featuring software for audience targeting, custom audience matching, and audience modeling; software as a service (SaaS) featuring software for testing, measurement, attribution, and reporting of advertising performance; software as a service (SaaS) featuring software for uploading, validating, and previewing advertising creative assets; software as a service (SaaS) services featuring software for facilitating social commerce, electronic commerce, in-game purchasing, shoppable advertising, and interactive digital shopping experiences; software as a Service (SaaS) services featuring software for creating, managing, and deploying shoppable advertisements, interactive video advertisements, virtual storefronts, and embedded purchasing experiences; software as a service (SaaS) services featuring software for creating, managing, and deploying branded virtual vehicles, digital delivery trucks, interactive virtual storefronts, and immersive digital commerce experiences; software as a service (SaaS) services featuring software for managing social commerce campaigns, in-game commerce, interactive product placements, virtual retail environments, and gamified shopping experiences; software as a service (SaaS) services featuring software for enabling the purchase, gifting, transfer, and redemption of virtual goods and in-game items between users across video games and social networking platforms; application service provider (ASP) featuring application programming interface (API) software for creating, managing, tracking, reporting and measuring advertising of others; application service provider (ASP) featuring application programming interface (API) software for integrating games and applications with advertising, rewards, and advertising measurement services; providing application programming interface (API) software for advertising reporting data and audience data ingestion; providing application programming interface (API) software for advertisers to transmit conversion and application data; platform as a service (PaaS) featuring software for ad serving, bidding, budget, and ad delivery; platform as a service (PaaS) featuring software platforms for integrating electronic commerce functionality into video games, digital advertising networks, and interactive entertainment environments; providing privacy-enhancing technology, namely, secure matching and analysis of advertising data; detecting and preventing invalid traffic and fraudulent engagement for online advertising; brand safety services, namely, classifying online content for advertising placement

Owner

• Discord Inc., San Francisco, CA, US

Prosecution history

• 02 Nov 2026 — APPLICATION FILING RECEIPT MAILED
• 02 Nov 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 02 Nov 2026 — NEW APPLICATION ENTERED