AS DIRECTED
Live / Applied — New application — not yet assigned to an examiner (as of 31 Oct 2026)
What this means for you
Not registered yet, but its 31 Oct 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 50193250
- Mark type
- Word mark
- Filed
- 31 Oct 2026
- Attorney of record
- SHANTI WYNONNA HUBBARD
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Non-medicated cleansers, namely, facial cleansers and skin cleansers; Facial moisturizer with SPF; Facial moisturizers; Moisturizing creams; Sunscreen preparations; Beauty serums; Non-medicated skin serums; Non-medicated anti-aging serum; Non-medicated skin care preparations, namely, barrier repair moisturizers; Non-medicated skin care creams and lotions
- Class 005 — Pharmaceuticals: Medicated sunscreen; Medicated skin care preparations, namely, creams, lotions, gels, toners, cleaners and peels; Non-medicated, therapeutic skin creams for the treatment of skin pigmentation, spots and acne; Medicated serums for treatment of acne, skin pigmentation
- Class 041 — Education and entertainment services: Education services, namely, providing blogs, videos, articles, and online content in the fields of skincare and skincare products
Owner
- AS DIRECTED, LLC, Miami, FL, US
Prosecution history
- 31 Oct 2026 — APPLICATION FILING RECEIPT MAILED
- 31 Oct 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 31 Oct 2026 — NEW APPLICATION ENTERED