PLAYBACK REWARDS
Live / Applied — New application — not yet assigned to an examiner (as of 06 Aug 2026)
What this means for you
Not registered yet, but its 06 Aug 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 50035396
- Mark type
- Design + words
- Filed
- 06 Aug 2026
- Attorney of record
- Catherine M.C. Farrelly
Goods and services
- Class 009 — Scientific and electric apparatus: Downloadable software application for providing a loyalty program for video game users; downloadable software application for incentive award programs to promote the use and discovery of video games of others; downloadable computer software for the monetization of, and to increase, video game engagement
- Class 035 — Advertising and business services: Administering a loyalty program which provides online and mobile game users loyalty incentives; Arranging and conducting incentive reward programs to promote online and mobile games; Administration of a consumer loyalty program enabling participants to obtain product discounts, gift cards, and other incentives to promote online and mobile games; Promoting the products and services of others by providing loyalty points and incentives programs via software application
- Class 036 — Insurance and financial services: Mobile and online payment processing services; Providing cash, pre-paid gift cards and other rebates for credit card and debit card use as part of a customer loyalty program; Gift card transaction processing services; Loyalty program payment processing services
- Class 042 — Scientific and technological services: Software as a service featuring software for providing a loyalty program for video game users; software as a service featuring software for incentive award programs to promote the use and discovery of video games of others; providing temporary use of online non-downloadable computer software for the monetization of, and to increase, video game engagement
Owner
- Entravision Communications Corporation, Burbank, CA, US
Prior registrations
Prosecution history
- 06 Aug 2026 — APPLICATION FILING RECEIPT MAILED
- 06 Aug 2026 — NEW APPLICATION ENTERED