BORN BLONDE
Live / Registered — Registered and renewed (as of 22 Mar 2026)
What this means for you
Registered since 08 Feb 1966. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 08 Feb 2036: the §8 & §9 renewal).
Record
- Serial number
- 72188336
- Registration number
- 0803548
- Mark type
- Word mark
- Filed
- 10 Mar 1964
- Registered
- 08 Feb 1966
- Current term from
- 08 Feb 2026
- Next maintenance filing
- §8 & §9 renewal, due by 08 Feb 2036 (grace period to 08 Aug 2036)
- Attorney of record
- Jonathan M. Rixen
Goods and services
- Class 003 — Cosmetics and cleaning preparations: HAIR TINTING, DYEING, AND COLORING PREPARATION
Owner
- WELLA OPERATIONS US, LLC, CALABASAS, CA, US
- NOXELL CORPORATION, HUNT VALLEY, MD, US
- PROCTER & GAMBLE COMPANY, THE, CINCINNATI, OH, US
- CLAIROL INCORPORATED, NEW YORK, NY, US
Prosecution history
- 22 Mar 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 22 Mar 2026 — REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
- 22 Mar 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 22 Mar 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 08 Jan 2026 — TEAS SECTION 8 & 9 RECEIVED
- 08 Feb 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 16 Jun 2021 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 26 Apr 2021 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 26 Apr 2021 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 26 Apr 2021 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 26 Apr 2021 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 26 Apr 2021 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 11 Apr 2017 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 11 Apr 2017 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 14 Dec 2016 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP