DIRECT BLUE
Live / Registered — Registered and renewed (as of 23 Oct 2026)
What this means for you
Registered since 06 Feb 1996. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 06 Feb 2036: the §8 & §9 renewal).
Record
- Serial number
- 74595647
- Registration number
- 1954541
- Mark type
- Word mark
- Filed
- 07 Nov 1994
- Published for opposition
- 14 Nov 1995
- Registered
- 06 Feb 1996
- Current term from
- 06 Feb 2026
- Next maintenance filing
- §8 & §9 renewal, due by 06 Feb 2036 (grace period to 06 Aug 2036)
- Attorney of record
- J. Ryan Hinshaw
Goods and services
- Class 036 — Insurance and financial services: prepaid financing and administration of coverage programs for medical, hospital and related health services, namely physician services, hospital services, health treatment services, therapy services, prescription services and home care and hospice care
Owner
- Blue Cross and Blue Shield Association, Chicago, IL, US
- Blue Cross and Blue Shield Association, Chicago, IL, US
- Blue Cross and Blue Shield Association, Chicago, IL, US
Prior registrations
Prosecution history
- 23 Oct 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 23 Oct 2026 — REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
- 23 Oct 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 23 Oct 2026 — POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED
- 23 Oct 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 06 Aug 2026 — TEAS SECTION 8 & 9 RECEIVED
- 06 Feb 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 02 Feb 2024 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 02 Feb 2024 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 02 Feb 2024 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 02 Feb 2024 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 02 Feb 2024 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 30 Oct 2018 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 30 Oct 2018 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 12 Apr 2018 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED